Working directly with founder Daniel Kivatinos (previously exited DrChrono - one of YC's top healthcare exits) on comprehensive marketing, content, and growth initiatives for the AI-powered revenue operations platform.
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Key Achievements
- •Established the JustPaid AI podcast featuring interviews with YC founders and fintech leaders
- •Implemented growth hacking strategies resulting in 35% increase in demo requests
- •Built and executed comprehensive content strategy across LinkedIn, Twitter, and YouTube
- •Created and managed newsletter distribution, achieving 28% open rate
- •Produced high-converting demo videos showcasing platform capabilities
- •Increased organic social media engagement by 45% through strategic posting
- •Optimized website SEO resulting in 30% higher organic traffic
Projects
JustPaid AI Podcast
Launched and grew a podcast featuring interviews with YC founders and AI entrepreneurs, distributed across Spotify, Apple, and YouTube.
Growth Hacking Initiative
Implemented data-driven growth strategies to increase demo requests and conversion rates for the sales team.
Content Dashboard
Developed a front-end dashboard for tracking content performance metrics across all platforms.
Founder Spotlight Series
Created and produced video series highlighting Daniel Kivatinos' journey from DrChrono to JustPaid.
About the Founder
Daniel Kivatinos
CEO & Co-Founder
Serial entrepreneur who previously co-founded DrChrono - one of Y Combinator's top healthcare exits. Invited to the White House during the Obama administration for healthcare initiatives and partnered with Apple on multiple projects.
"JustPaid.ai is tackling a major challenge in B2B payments: the inefficiency of accounts receivable processes, especially as companies scale. For many businesses, collecting payments isn't just about sending an invoice—it involves approvals, tracking, follow-ups, and managing complex billing structures."- Daniel Kivatinos, CEO
Responsibilities
- •Collaborating directly with the CEO on high-level marketing strategies and initiatives
- •Leading the content team in producing articles, videos, and social media content
- •Growing the company's podcast featuring interviews with YC founders and fintech leaders
- •Developing and executing LinkedIn and Twitter strategies to build brand awareness
- •Creating and distributing weekly newsletter
- •Producing demo videos to showcase platform capabilities to potential clients
- •Shadowing executive meetings and providing chief of staff support
- •Implementing SEO strategies to increase organic traffic to company website
- •Coordinating marketing initiatives with the sales team to drive customer acquisition
Company Context
JustPaid AI is reimagining B2B accounts receivable workflows with AI. The platform converts complex sales contracts into dynamic revenue records where invoices are automatically generated, payments are reconciled, and AI-powered collections workflows guide cash into your bank account. The company was part of Y Combinator's Winter 2023 batch.