BasedAF
Led social media strategy and community management for the Based Heads NFT project during the peak of the Web3 boom. Managed Twitter presence, grew the Discord community, and played a key role in marketing campaigns that generated $2 million in primary NFT sales. Translated learnings from the volatile NFT space into lasting community building and crisis management skills.
Featured Post
One of the top-performing creative posts promoting the Based Heads collection and its lore.
Key Achievements
- •Contributed to $2 million in primary NFT sales through targeted marketing and community engagement.
- •Grew the Discord community by 25% leading up to and during the NFT launch.
- •Managed the official Twitter account, increasing follower engagement by 40%.
- •Developed and executed social media campaigns centered around the 'Trashland' lore.
- •Implemented community moderation and engagement strategies within Discord.
- •Handled community communications during market volatility and project updates (crisis management).
- •Cultivated a highly engaged community within the niche NFT collector space.
Key Responsibilities
- •Overseeing the official BasedAF Twitter account, including content strategy and daily posts.
- •Managing all aspects of the Discord server: moderation, engagement, structure, and bot integrations.
- •Developing and executing marketing campaigns for the Based Heads NFT drop.
- •Creating engaging content (tweets, threads, visuals) aligned with the brand and lore.
- •Responding to community inquiries and managing sentiment across social platforms.
- •Reporting on community growth, engagement metrics, and campaign performance.
- •Navigating community concerns and potential crises during a volatile market period.
Context & Market
The early 2023 NFT market was characterized by rapid growth and intense speculation. Based Heads launched into this environment with a unique art style and lore ('Trashland'). My role involved capturing attention, building a dedicated community, and driving sales in a highly competitive and fast-moving digital collectibles space.
Transferable Skills
While the NFT market landscape has shifted significantly since 2023, this experience was invaluable. It honed crucial skills in building and managing large online communities, executing high-stakes digital marketing campaigns, navigating volatile market dynamics, and managing crises within a passionate user base. These skills are directly applicable to community building, social media strategy, and user engagement roles in any tech sector.
Key Projects
Based Heads NFT Launch Campaign
Directed social media promotion and community hype building for the 10,000 PFP NFT collection launch, contributing significantly to the $2M sell-out.
Discord Community Hub
Established and managed the BasedAF Discord server as the central hub for announcements, engagement, and collector support.
'Trashland' Lore Expansion
Created social media content and community narratives based on the project's unique 'Trashland' lore to deepen collector engagement.